This promotional video is powerful because it doesn't try to sell anything. There is no School Principal or Head Master or staff saying what a great job the school is doing. Rather it is just a very simple presentation of some mums and a dad telling parts of their experience with Christian Academy System schools. One mom talks about praying over each of their children. I really like the dad as he says that God is at the centre of what they do and later explains how he doesn't need to UNDO what his children are learning. Rather the student's learning is reinforcing and enhancing what they are learning at home.
Hearing a parent repeat that their children were stopped in the hall and told by a teacher "I am blessed to be teaching you" is much more powerful than promoting academics, sports and other aspects of school life. I like that one parent explains how they did look at other options. Too often school promotion pretends we operate in a vacuum. Recognising the choices parents face and sharing their story helps parents identify with their own struggle.
Interestingly one parent talks about the school being huge. If there is a perception that the school is too big to be welcoming this video story directly addresses that fear. Well done Christian Academy.